Early Completion Bonus Photo Composite – Ameren Illinois Energy Efficiency Program

This was a Photoshop composite for an annual campaign called the Early Completion Bonus. In the past there was always imagery of a robin with the tag-line: “The Early Bird Gets the Worm”. However, the imagery from the past was always simple vector artwork. I decided to update with a photo realistic image of a robin pulling money out of the ground like a worm. I was able to achieve this with some great source images I found, they fit together seamlessly with the addition of a few added shadows.

Original concept sketch