This was a project for AAF (American Advertising Federation) Peoria. AAF Peoria held yearly local advertising awards (The Addys) and brought in judges from around Illinois to select winners in different categories of advertising. This was a concept for the 2020 Addy Awards where the theme was “2020 Leagues Under the Sea” I went for an old, rustic maritime style incorporating tentacle like aspects into the text lock-up.
